Discover Bomberg by Rick De La Croix, a Watch Brand That Has Everything

Discover Bomberg, a Watch Brand That Has Everything

Original article written by: Walter Gassire Gallegos in spanish can be seen here.

Creativity is the ability to think “outside the box”, outside of the established, according to Pieric “Rick” De La Croix, president of BOMBERG. His vision is to create and establish a brand of lifelong watches with international exposure, creating a new, unexplored market space instead of competing in an existing one; a brand that does not put much focus on potential competitors but rather on the needs and desires of the community that makes up its target audience, thus capturing demand at the time of its emergence.

The new 1968 FIXED MEN CHRONO is made primarily of stainless steel, comes in 6 different colors and combinations: red, green, blue, silver, black and all black.

The FIXED 1968 MEN CHRONO, with a 45 mm case is no exception to the rest of the collection and features a changeable strap, dependent on the mood and personality of the wearer. The strap comes in silicone or leather. The position of the button at 12:00 is a hallmark of the BOMBERG brand.

Rick De La Croix arresting beauty and beating the odds.

The Skull Rider Collection by Rick De la Croix, A Homage To Luxury and Speed

Read about the Skull Rider Collection in a Forbes Life interview with Rick De la Croix. In his brand’s collaboration with Harley Davidson Mexico, we learn about his love for the cult brand and key features of the luxury market in Mexico. See more in this translated version of the article by clicking the image below.

Rick De La Croix beating the odds again with The Skull Rider collection



Rick De La Croix Interviewed in Kuwait after Official Launch of Bomberg with Behbehani Group

Chairman of Bomberg Watches, Rick De La Croix, sat down with Jacques Tedeschi, Middle East Sales Director, to discuss Bomberg’s entrance into the Kuwait market. In the full article, he answers questions regarding the audience that has Bomberg’s unique designs and multifunctional watches have garnered. He discusses the iconic Bomberg collections, the ‘1968’ and the ‘Bolt-68’. They are unconventional and go beyond the purpose of telling time. De La Croix says there is great potential to enter the Indian market as they are seeing increasing demand there.

The full Interview can be read here: