President of Hublot Latin America Rick De La Croix at Birthday Bash for DJ Khaled

During the Art Basel week in Miami Beach, Rick De La Croix, Hublot and Haute Living helped hip-hop celebrity and social media maven DJ Khaled celebrate his birthday.

Hublot Global CEO Ricardo Guadalupe gave the star a Hublot Big Bang Unico King Gold, jewelry bracelet. This unique timepiece is studded in diamonds, engraved on the back with Khaled’s label name “We the Best”, and detailed with tiny gold keys in the face of the watch. Khaled dazzled millions of followers on SnapChat, naming the watch the “Khaled-Hublot Key Edition.”

Ricardo Guadalupe and Rick de la Croix presenting Timepiece to DJ Khaled
DJ Khaled, Ricardo Guadalupe, Rick de la Croix

After the presentation, in the downstairs mezzanine of the exclusive Komodo lounge, DJ Khaled played on a large LED screen throughout dinner. Close friends of Khaled joined the celebration, including Tyson Beckford, Young Jeezy, Carnage, E-Class, Starino, DJ Ruckus, Shanina Shaik, Kent Jones and and President of Hublot Latin America Rick De La Croix, and too many other celebrities to list here. See the full article with photos, video and all attendees.