ACROSS THE FINISH LINE, HUBLOT SCORES A TOUCHDOWN FOR CHARITY! Joins Tom Brady to
Support Best Buddies Challenge: Hyannis Port
Launches Limited-Edition Best Buddies Cycling Timepiece
On May 29 and 30 in Boston, MA, Hublot joins together with Best Buddies and Super
Bowl MVP Tom Brady to support this weekend’s Best Buddies Challenge: Hyannis Port
event. The annual walk, run and biking fundraiser raises money for Best Buddies
International, a volunteer program that creates friendship and employment
opportunities for people with intellectual and developmental disabilities.
On May 29, Hublot kicked off the Best Buddies Challenge: Hyannis Port two-day
event with a football game at Harvard Field, where New England Patriots
Quarterback, Super Bowl MVP, and Best Buddies Global Ambassador Tom Brady served
as quarterback for both teams in his first media appearance since the Super Bowl.
The stadium welcomed thousands of fans to watch the game, featuring TEAM Hublot,
as supporters and sponsors of Best Buddies coached the game from the sidelines.
Attendees included New England Patriot Julian Edelman, Congressman Joseph Kennedy
III, Dane Cook and more.
During halftime, Hublot CEO Ricardo Guadalupe, Hublot JV President Rick de La
Croix, and Hublot US Managing Director Jean-Francois Sberro, joined Best Buddies
Founder Anthony Shriver, Tom Brady, and professional cyclists George Hincapie and
Christian Venda Velde, to unveil the innovative Hublot Best Buddies Cycling
timepiece – the Classic Fusion Chrono Aero Carbon. This 100-piece, limited
edition and ultra-lightweight watch is made completely of carbon fiber, designed
for cyclists, with a portion of proceeds benefitting the organization. The Best
Buddies logo, illustrated by iconic “graffiti” artist Keith Haring, is printed on
the case-back and is reflected in the red stitching on the strap and the colorful
ticks on the dial. The chronograph function allows a cyclist to time a race with
the push of a fingertip. It is a timepiece that perfectly complements the sport
of cycling.