Rick de la Croix was interviewed by a prominent Colombian newspaper “La República”. Topics covered included trends in the Colombian market, the growing demand for luxury items, and classic luxury watches vs smartwatches. Rick also discusses his experience as a professional in the timepiece industry and his journey with his brand Bomberg. You can read the translated version of the article on the Ares site here. The original Spanish article can be found here.
Rick De La Croix beated the odds and created Bomberg watches for the leaders, the rebels and the individuals of the world, not the followers.
Never for the Ordinary.
“We are people who believe and that we do not follow others”
-Rick de La Croix
Original article written by: Walter Gassire Gallegos in spanish can be seen here.
Creativity is the ability to think “outside the box”, outside of the established, according to Pieric “Rick” De La Croix, president of BOMBERG. His vision is to create and establish a brand of lifelong watches with international exposure, creating a new, unexplored market space instead of competing in an existing one; a brand that does not put much focus on potential competitors but rather on the needs and desires of the community that makes up its target audience, thus capturing demand at the time of its emergence.
The new 1968 FIXED MEN CHRONO is made primarily of stainless steel, comes in 6 different colors and combinations: red, green, blue, silver, black and all black.
The FIXED 1968 MEN CHRONO, with a 45 mm case is no exception to the rest of the collection and features a changeable strap, dependent on the mood and personality of the wearer. The strap comes in silicone or leather. The position of the button at 12:00 is a hallmark of the BOMBERG brand.
In true Toys for Boys style, Issue 12 cover release party began with a private dinner for a select few and transitioned into a larger grand cocktail party for special invitees at Cantina La Veinte. The gala event was hosted by none other than Nicky Jam, who recently celebrated his ambassadorship with Bomberg Watches in which he collaborated on the design of two sleek, all black timepieces, which set the dress code for the event: all black, sleek and formal. The fun was fueled by Ron Diplomatico, which was free-flowing until the late night hours. In attendance were a group of Toys for Boys regulars including: Rick De La Croix, Gianluca Vacchi, Amaury Nolasco, Alec Monopoly, Jordi Molla, Daniela Botero, Greg Lotus, and Javier Martin, amongst others.
Please click the image below for the full article.
Read about the Skull Rider Collection in a Forbes Life interview with Rick De la Croix. In his brand’s collaboration with Harley Davidson Mexico, we learn about his love for the cult brand and key features of the luxury market in Mexico. See more in this translated version of the article by clicking the image below.
CEO Rick Dela Croix provides insight on the state of the watchmaking industry, Bomberg’s role in it, and his recent partnership with Harley Davidson. Revolution Mexico takes advantage of his visit to present the Bomberg Skull Rider to get this exclusive interview. Read the full translated article here.
Brief spotlight of Hublot’s CEO Ricardo Guadalupe.
“Guadalupe was born on March 5, 1965, in Neuchâtel, Switzerland. Growing up in the world’s center of luxury watchmaking helped shape his interest in the industry. He then left for the U.S. to continue his studies. After graduating from the University of Los Angeles, he returned in Switzerland.”
Click the image below to read the full article.
Ricardo Guadalupe and Rick De La Croix.
Amazing collage of Mr Rick De La Croix by contemporary artist Andy Hirst.
‘Andy Hirst is a 39-year-old contemporary artist based in Fort Lauderdale, Florida. He has worked predominantly in multimedia and oils, but lately produced a series of collage work. The collage works are usually large portraits (5ft x 4.5ft) on canvas comprised of magazine clipping built up in layers to form the facial features. Additional clippings and ripped-out pieces, of various relevant words and numbers are used to form phrases incorporated into the image to add more meaning and depth. Characterized by texture, detail and vibrant colors, the collage portraits work equally well from up close or from a distance.’
Learn more about Andy Hirst and his incredible one of a kind work at his personal website andyhirst.net.
Chairman of Bomberg Watches, Rick De La Croix, sat down with Jacques Tedeschi, Middle East Sales Director, to discuss Bomberg’s entrance into the Kuwait market. In the full article, he answers questions regarding the audience that has Bomberg’s unique designs and multifunctional watches have garnered. He discusses the iconic Bomberg collections, the ‘1968’ and the ‘Bolt-68’. They are unconventional and go beyond the purpose of telling time. De La Croix says there is great potential to enter the Indian market as they are seeing increasing demand there.
The full Interview can be read here:
Rick De La Croix, owner of MLG, which focuses on the international distribution of luxury watches and timepieces, was recently featured on Haute Living Miami’s Haute 100 List.
He is best known for the Hublot and Bomberg brands but is also a U.S. partner with LVMH. He is married with two children, is involved in multiple charities, and was a former board member of Tottenham Hotspur football club in London as he is an avid soccer fan. He has intertwined his love of soccer with the Hublot brand in its domination of this sport.
Click here for the full article: Haute Living Miami’s Haute 100 List