Rick de la Croix’s Bomberg Launches Its First Collection Of Watches Exclusively for Women


Rick De La Croix beating the odds arresting

The luxury watch brand Bomberg, founded by Rick de la Croix, has come a long way from its supposed male chauvinist controversy to launch its first collection of watches especially for women. Rick De la Croix is now a leading figure in the promotion of women’s luxury watches. Click here for a translated article with more details about the models of this innovative collection.

Beating the odds with Pieric "Rick" De La Croix

Classic Collage of Rick De La Croix by Andy Hirst

Amazing collage of Mr Rick De La Croix by contemporary artist Andy Hirst.

‘Andy Hirst is a 39-year-old contemporary artist based in Fort Lauderdale, Florida. He has worked predominantly in multimedia and oils, but lately produced a series of collage work. The collage works are usually large portraits (5ft x 4.5ft) on canvas comprised of magazine clipping built up in layers to form the facial features. Additional clippings and ripped-out pieces, of various relevant words and numbers are used to form phrases incorporated into the image to add more meaning and depth. Characterized by texture, detail and vibrant colors, the collage portraits work equally well from up close or from a distance.’

Learn more about Andy Hirst and his incredible one of a kind work at his personal website andyhirst.net.

How Hublot’s Pieric Rick De La Croix is Changing the Way You Buy Luxury Watches

Rick De La Croix may not be able to see the future but sometimes it sure seems like he could. ‘Forecaster of trends’ may be a more fitting description for Hublot’s sleek distribution partner of the Americas . Pieric ‘Rick’ De La Croix strategically expanded and grew the luxury watch’s brand ubiquity outside of its Swiss homeland and his new prediction is that the Miami Design District is the future of Magic City.


Click the image link below to read the full article and interview with Mr. De La Croix.





Rick De La Croix’s Blowout 50th Birthday Recap

As summer came to an end, Rick De La Croix reached a major milestone.

The luxury timepiece executive turned 50 – and celebrated accordingly. Pieric ‘Rick’ De La Croix gathered hundreds of his closest family and friends, including top watch execs and international stars, on the Greek island of Mykonos for the big day. The festive attendees enjoyed a full schedule of events, which included unforgettable performances by Boy George, Julian Perretta, Nicky Jam, and Paul Oakenfold.

“My family, my friends, you are the real #rockstars for coming tens of thousands of miles to spend a week with me in the most incredible destination,” De La Croix captioned an Instagram post of his birthday getaway.

The full Interview can be read here:

New GPS MIAMI magazine article

The new GPS MIAMI magazine recently published an article about me. The article touches upon my beginnings, my ascendance into luxury watch marketing, and my current activities in the field. Read the article in the link below, pages 93-96. Unlike another article a while ago, this one does not abuse the truth by naming Pieric de la Croix President of Hublot Latin America—call me Rick De La Croix, and I am CEO of Ares Distributors, which promotes and distributes Hublot and other luxury timepieces in the Americas.


Pieric Rick De La Croix, Mr. Brainwash and others at Art Basel Miami

Hublot collaborated with Paris-born street artist Mr. Brainwash to present an exclusive limited edition installation at its Bal Harbour boutique during the recent Art Basel Miami. The boutique itself was transformed into a piece of art for the evening, with Mr. Brainwash’s work completely covered around the store’s exterior. The celebration marked the installation’s first public viewing and unveiling, and guest including Russell Simmons, Swizz Beats, Sammy Sosa, Rick de la Croix and Eva Longoria  enjoyed cocktails while browsing artwork and timepieces. At the close of the event, Ricardo Guadalupe and the ubiquitous Mr. Brainwash, who is also known for his work on Madonna’s “Celebration” album cover, presented a piece of art to Longoria to benefit the Eva Longoria Foundation.


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Rick De La Croix and Mr. Brainwash at Art basel Miamai Beach.
Rick De La Croix, Mr. Brainwash, Eva Longoria and Ricardo Gundalupe at Art basel Miami Beach.