Discover Bomberg by Rick De La Croix, a Watch Brand That Has Everything

Discover Bomberg, a Watch Brand That Has Everything

Original article written by: Walter Gassire Gallegos in spanish can be seen here.

Creativity is the ability to think “outside the box”, outside of the established, according to Pieric “Rick” De La Croix, president of BOMBERG. His vision is to create and establish a brand of lifelong watches with international exposure, creating a new, unexplored market space instead of competing in an existing one; a brand that does not put much focus on potential competitors but rather on the needs and desires of the community that makes up its target audience, thus capturing demand at the time of its emergence.

The new 1968 FIXED MEN CHRONO is made primarily of stainless steel, comes in 6 different colors and combinations: red, green, blue, silver, black and all black.

The FIXED 1968 MEN CHRONO, with a 45 mm case is no exception to the rest of the collection and features a changeable strap, dependent on the mood and personality of the wearer. The strap comes in silicone or leather. The position of the button at 12:00 is a hallmark of the BOMBERG brand.

Rick De La Croix arresting beauty and beating the odds.

Rick de la Croix Visits Mexico to Announce Bomberg’s Partnership with Harley Davidson

Pieric “Rick” dela Croix made a trip to Mexico to announce an all new partnership between Bomberg and Harley Davidson. This exclusive El Sol de Mexico interview reveals his in depth watchmaking experience in the industry and gives details on the new SKULL RIDER BOLT-68 collection. Check out the English translation here.

Or check out the original spanish article here.

Rick de la Croix, in Mexico to announce the partnership between his watch brand and the renowned motorcycle brand

In this interview he told us about his lifestyle and experiences he has had throughout his career.

Rick De La Croix and Harley Davidson

[caption: The businessman launches an innovative watch whose design holds the philosophy of the Harley Davidson brand]

MILDRED ESTRADA

Rick de la Croix [link to http://aresdistributors.com/rick-de-la-croix/] , CEO of Attila Distribution Group, visited our country recently to announce his new partnership between his luxury watch brand Bomberg and the renowned motorcycle brand, Harley Davidson.

With over 20 years of experience in managing luxury watch brands, the businessman believes that authentic watches possess precision and a unique beauty that is evolving over time. In this interview with El Sol de Mexico, he told us his lifestyle and experiences he has had throughout his career.

“All this time has turned my hair grey (jokes). It is a stressful industry, because there is never satisfaction. A timepiece isn’t created to be commercialized, but rather to reflect something more,” said Rick.

During the conversation, the 50-year-old businessman confessed that he is considered a sensitive, authentic and emotional person. His grandfather gave him his first watch and his father gave him a Rolex when he turned 13.

“These days it seems that we live in a time when the cell phone has become a part of us. It’s a lifestyle that unfortunately lacks emotion. That’s why I strive for each of my creations to reflect my experiences and emotions” he explained.

De la Croix [link to http://aresdistributors.com/rick-de-la-croix/]  believes that Harley Davidson is a brand full of values, which continues to serve people looking for adrenaline and passion in what they do.

“Harley gave me the opportunity to speak with their customers and convey to all the “hoggers” my philosophy and creativity. I think that when you get on a Harley, the rush you get isn’t like anything else and you get addicted to it,” commented the businessman.

“No one uses a watch anymore, they simply look at their cell phone and that’s it. What I want is for people to pay attention to the mechanics and craftsmanship that goes into creating a watch; values ​​like these are slowly losing ground and the world has to be woken up.” declared De la Croix.

The SKULL RIDER BOLT-68 collection is distinguished by its high level of craftsmanship and futuristic features. Its bayonet system patented by Bomberg has a trigger that converts it from a wristwatch into an exclusive pocket watch. As an added bonus, this piece includes an accessory that allows you to place the watch in a motorcycle’s handlebar, providing the wearer with versatility and another innovation.

It is inspired by the world of the motorcycling, the watch represents a reinterpretation of the essential concepts of the brand on a motorcycle where its own skulls are seen as much on the side as on the front, in the color green. Created and developed by its designers, this incredible collection is meant to be a standard and an extension of the person who wears it.

“This is the first collaboration between the two brands and the first wristwatch meant for both pocket watch and motorcycle use, designed with the understanding that when you are riding you cannot see the time. It’s also looks good as an exclusive motorcycle accessory” He explained.

This collection was a dream for Rick, “I am very proud when a passion takes form, and a dream becomes reality. Bomberg is my child, I have made decisions with this brand that have turned it into great challenge, which it is to create a brand that touches the emotions of its clients”, he concluded.

 

Toys for Boys issue 12 release party at Cantina La Veinte with Rick De La Croix

In true Toys for Boys style, Issue 12 cover release party began with a private dinner for a select few and transitioned into a larger grand cocktail party for special invitees at Cantina La Veinte. The gala event was hosted by none other than Nicky Jam, who recently celebrated his ambassadorship with Bomberg Watches in which he collaborated on the design of two sleek, all black timepieces, which set the dress code for the event: all black, sleek and formal. The fun was fueled by Ron Diplomatico, which was free-flowing until the late night hours. In attendance were a group of Toys for Boys regulars including: Rick De La Croix,  Gianluca Vacchi, Amaury Nolasco, Alec Monopoly, Jordi Molla, Daniela Botero, Greg Lotus, and Javier Martin, amongst others.

Please click the image below for the full article.

Nicky Jam, Ricke De La Croix and company at the Toys for Boys release party.

 

The Skull Rider Collection by Rick De la Croix, A Homage To Luxury and Speed

Read about the Skull Rider Collection in a Forbes Life interview with Rick De la Croix. In his brand’s collaboration with Harley Davidson Mexico, we learn about his love for the cult brand and key features of the luxury market in Mexico. See more in this translated version of the article by clicking the image below.

Rick De La Croix beating the odds again with The Skull Rider collection

 

 

Rick de la Croix’s Bomberg Launches Its First Collection Of Watches Exclusively for Women

 

Rick De La Croix beating the odds arresting

The luxury watch brand Bomberg, founded by Rick de la Croix, has come a long way from its supposed male chauvinist controversy to launch its first collection of watches especially for women. Rick De la Croix is now a leading figure in the promotion of women’s luxury watches. Click here for a translated article with more details about the models of this innovative collection.

Beating the odds with Pieric "Rick" De La Croix

Rick De La Croix’s Blowout 50th Birthday Recap

As summer came to an end, Rick De La Croix reached a major milestone.

The luxury timepiece executive turned 50 – and celebrated accordingly. Pieric ‘Rick’ De La Croix gathered hundreds of his closest family and friends, including top watch execs and international stars, on the Greek island of Mykonos for the big day. The festive attendees enjoyed a full schedule of events, which included unforgettable performances by Boy George, Julian Perretta, Nicky Jam, and Paul Oakenfold.

“My family, my friends, you are the real #rockstars for coming tens of thousands of miles to spend a week with me in the most incredible destination,” De La Croix captioned an Instagram post of his birthday getaway.

The full Interview can be read here:

 

Rick De La Croix Interviewed in Kuwait after Official Launch of Bomberg with Behbehani Group

Chairman of Bomberg Watches, Rick De La Croix, sat down with Jacques Tedeschi, Middle East Sales Director, to discuss Bomberg’s entrance into the Kuwait market. In the full article, he answers questions regarding the audience that has Bomberg’s unique designs and multifunctional watches have garnered. He discusses the iconic Bomberg collections, the ‘1968’ and the ‘Bolt-68’. They are unconventional and go beyond the purpose of telling time. De La Croix says there is great potential to enter the Indian market as they are seeing increasing demand there.

The full Interview can be read here: