Rick de la Croix Visits Mexico to Announce Bomberg’s Partnership with Harley Davidson

Pieric “Rick” dela Croix made a trip to Mexico to announce an all new partnership between Bomberg and Harley Davidson. This exclusive El Sol de Mexico interview reveals his in depth watchmaking experience in the industry and gives details on the new SKULL RIDER BOLT-68 collection. Check out the English translation here.

Or check out the original spanish article here.

Rick de la Croix, in Mexico to announce the partnership between his watch brand and the renowned motorcycle brand

In this interview he told us about his lifestyle and experiences he has had throughout his career.

Rick De La Croix and Harley Davidson

[caption: The businessman launches an innovative watch whose design holds the philosophy of the Harley Davidson brand]

MILDRED ESTRADA

Rick de la Croix, CEO of Attila Distribution Group, visited our country recently to announce his new partnership between his luxury watch brand Bomberg and the renowned motorcycle brand, Harley Davidson.

With over 20 years of experience in managing luxury watch brands, the businessman believes that authentic watches possess precision and a unique beauty that is evolving over time. In this interview with El Sol de Mexico, he told us his lifestyle and experiences he has had throughout his career.

“All this time has turned my hair grey (jokes). It is a stressful industry, because there is never satisfaction. A timepiece isn’t created to be commercialized, but rather to reflect something more,” said Rick.

During the conversation, the 50-year-old businessman confessed that he is considered a sensitive, authentic and emotional person. His grandfather gave him his first watch and his father gave him a Rolex when he turned 13.

“These days it seems that we live in a time when the cell phone has become a part of us. It’s a lifestyle that unfortunately lacks emotion. That’s why I strive for each of my creations to reflect my experiences and emotions” he explained.

De la Croix believes that Harley Davidson is a brand full of values, which continues to serve people looking for adrenaline and passion in what they do.

“Harley gave me the opportunity to speak with their customers and convey to all the “hoggers” my philosophy and creativity. I think that when you get on a Harley, the rush you get isn’t like anything else and you get addicted to it,” commented the businessman.

“No one uses a watch anymore, they simply look at their cell phone and that’s it. What I want is for people to pay attention to the mechanics and craftsmanship that goes into creating a watch; values ​​like these are slowly losing ground and the world has to be woken up.” declared De la Croix.

The SKULL RIDER BOLT-68 collection is distinguished by its high level of craftsmanship and futuristic features. Its bayonet system patented by Bomberg has a trigger that converts it from a wristwatch into an exclusive pocket watch. As an added bonus, this piece includes an accessory that allows you to place the watch in a motorcycle’s handlebar, providing the wearer with versatility and another innovation.

It is inspired by the world of the motorcycling, the watch represents a reinterpretation of the essential concepts of the brand on a motorcycle where its own skulls are seen as much on the side as on the front, in the color green. Created and developed by its designers, this incredible collection is meant to be a standard and an extension of the person who wears it.

“This is the first collaboration between the two brands and the first wristwatch meant for both pocket watch and motorcycle use, designed with the understanding that when you are riding you cannot see the time. It’s also looks good as an exclusive motorcycle accessory” He explained.

This collection was a dream for Rick, “I am very proud when a passion takes form, and a dream becomes reality. Bomberg is my child, I have made decisions with this brand that have turned it into great challenge, which it is to create a brand that touches the emotions of its clients”, he concluded.

 

Rick De La Croix’s Blowout 50th Birthday Recap

As summer came to an end, Rick De La Croix reached a major milestone.

The luxury timepiece executive turned 50 – and celebrated accordingly. Pieric ‘Rick’ De La Croix gathered hundreds of his closest family and friends, including top watch execs and international stars, on the Greek island of Mykonos for the big day. The festive attendees enjoyed a full schedule of events, which included unforgettable performances by Boy George, Julian Perretta, Nicky Jam, and Paul Oakenfold.

“My family, my friends, you are the real #rockstars for coming tens of thousands of miles to spend a week with me in the most incredible destination,” De La Croix captioned an Instagram post of his birthday getaway.

The full Interview can be read here:

 

President Rick De La Croix and Hublot’s Exclusive Viewing of UNICO

Picture of Unico timepiece watch with Pieric De La Croix

UNICO, the latest addition to the Big Bang Collection, was released recently in the Atlanta Market at an exclusive party at the Hublot Atlanta boutique, which is located in the Phipps Plaza.

Special guests at this viewing included Hublot CEO Ricardo Guadalupe, Hublot President of the Americas Rick de la Croix, Atlanta Councilman Kwanza Hall, and NBC’s ‘Biggest Loser’ Dolvette Quince. Guests sipped cocktails offered by Moet & Chandon and they enjoyed food from Davio’s.

UNICCO’s iconic design features a column wheel chronograph and a dual horizontal coupling which is visible on the dial side. It was designed and produced completely within Hublot’s workshops. The UNICO is available with the arresting beauty of King Gold, King Gold Ceramic, Titanium, and Titanium Ceramic.

The exquisite collections, from the sporty Big Bang to the elegant Classic Fusion timepieces, are sold at The Hublot Boutique in Atlanta– just in time for the holiday season!

Picture of Unico window display with  Rick De la Croix

President Rick de la Croix at Lea & Roy Black’s Annual Charity Gala

Picture of Roy Black and Pieric De La Croix.

The Blacks’ Annual Gala, Roy and Lea Black’s star-studded philanthropy event, returned for a nineteenth year this last weekend. With red carpet arrivals followed by a Grey Goose Vodka cocktail reception, gourmet dinner and silent and live auctions, this gala benefits The Consequences Charity and their Teach for America, Breakthrough Miami and Big Dreams for kids. It raised more than $12 million.

The auction items included Jeffrey Rackover jewelry, a walk-on role in an upcoming Michael Bay movie, a 2013 Range Rover (one-year lease), a Hublot Watch that was donated by Pieric Rick de la Croix, and his wife, and much more. Guests enjoyed performances by Flo Rida and the American Idol winner Taylor Hicks,DJ Trouble and Whi5ker5 with the Illbots.

“This year’s gala was one of our best,” beamed Lea Black. “The performances were over the top. We are very grateful to the guests for their support of a cause that benefits so many teens that have so little.”

Celebrity guests included Helio Castroneves, Jonathan Cheban, Bernard Hopkins, Joanna Krupa & Romain Zago, Sammy Sosa, Dennis Rodman, Sofia Milos. Gabrielle Anwar, Lance Bass, Karent Sierra, Inés Rivero, and Lisa & Lenny Hochstein.

High Charity: Re-launch of The Mourning Family Foundation

Picture of Rick De La Croix.

Yesterday in Miami Beach, MFF board members, donors, fellow haute philanthropists gathered for a luncheon at Prime 112 to announce the new name, new website www.mourningfamilyfoundation.org, rebranding and stellar board of The Mourning Family Foundation, formerly Alonzo Mourning Charities.

Board members include Stephen Boucher, Shakim Compere, Ralph Patino, Linda Coll, Salo Grosfeld, Michael Fux, Allen Furst, Albert Dotson Jr, Rick De La Croix, Ron Book, Jerry Powers and Tracy and Alonzo Mourning who have all undertaken the fiduciary responsibility of raising 3.4 million dollars a year to fund all MFF programs which include the Overtown Youth Center and Honey Shine Program.

Guests were treated to a very special menu curated by Myles Cheftz, owner of Prime 112 and delicious cocktails by Xante. BMW was also on hand with their latest 750Li and 760 Series, who transported the Mourning’s to the event.

Next up for the Mourning Family Foundation: the 11th Annual Hats Off Luncheon on May 7th, 2013 at Parrot Jungle in Miami Beach. You are all invited to attend!

Cindy Crawford, Rande Gerber & Rick De La Croix in Haute Living

New cover of Haute Living featuring an interview with Pieric Rick De La Croix.

New cover of Haute Living featuring an interview with Pieric Rick De La Croix.

Life is a beach for former supermodel Cindy Crawford and her enterprising husband, Rande Gerber. The couple sat down with Haute Living to discuss their passions and successes.

Though blessed with superstar friends and successful businesses, this couple stays grounded. “She’s still a small town girl at heart. The most important thing to Cindy is her family and making sure that we’re all happy,” Cindy’s husband Gerber said.

In this issue we also talk with Pieric “Rick” de la Croix, the man who brought Hublot, HYT and other premium watches, known for arresting beauty, to the Americas and Miami. We also get to know Jessica Goldman, the daughter of the late Tony Goldman (Goldman Properties) who made South Beach and Soho what they are today.

Pieric De La Croix at the HUBLOT ‘305’ Launch in Miami

Picture of Pieric Rick De La Croix at the 305 Hublot release party.

Pieric Rick De La Croix and Co.

On September 26, Swiss watch brand Hublot arrived at the West South Beach Hotel to launch the new “305” timepiece,  a model whose arresting beauty is dedicated to Miami.

And to celebrate the occasion, CEO Ricardo Guadalupe and President of Latin America Pieric Rick de la Croix were joined by Miami HEAT stars Juwan Howard, Dwyane Wade, James Jones, Udonis Haslem, Mario Chalmers, Norris Cole, Joel Anthony, former teammate Alonzo Mourning, music producer Rico Love, Rick Ross, HEAT resident DJ Irie, Gabrielle Union, Romero Britto, Lisa Hochstein of The Real Housewives of Miami and her husband Lenny, and many more.

Event Recap: Hublot and Rick De La Croix Launch ‘305’ Timepiece at W South Beach

Arresting beauty of the 305 Timepiece.

 

Last night, Swiss watch brand Hublot came to the W South Beach Hotel and Residences for the launch of the arresting new ‘305’ timepiece, a model dedicated to the city of Miami.

And to celebrate the occasion, CEO Ricardo Guadalupe and President of Latin America Rick de la Croix were joined by HEAT resident DJ Irie, music producer Rico Love, Gabrielle Union, Rick Ross, Romero Britto, The Real Housewives of Miami star Lisa Hochstein and her husband Lenny, Miami HEAT stars Dwyane Wade, Juwan Howard, Udonis Haslem, Mario Chalmers, Joel Anthony, James Jones, Norris Cole, former teammate Alonzo Mourning, and more.

Rick De La Croix Presents the HEAT with Congratulatory White Hot Big Bang Timepieces

Picture of Congratulatory White Hot Big Bang Timepiece with Rick De La Croix

Congratulatory White Hot Big Bang Timepiece

 

Since the Miami HEAT earned the title of 2012 NBA Champions, we’ve revealed everything from where the players celebrate to what they drink, and a lot more.

Now we’re showing you the White Hot Big Bang timepiece that Rick de la Croix, President of Hublot Latin America gave to the HEAT players and franchise members to honor their victory.

Dwyane Wade, the Hublot Brand Ambassador,  joined Pieric “Rick” de la Croix during the event. He shared with owner Micky Arison kind words for his HEAT family: “When it came down to choosing where I wanted to play for the rest of my career, for me it came down to being a part of a family.” Wade added, “When I sat down and thought about it, Miami is my family. Thank you for making me a part of your family.”

Close Up: Hublot Big Bang Unico FIFA WC Official

Rick_De_La_Croix_Pele

Pelé showcases the Hublot Big Bang Unico FIFA WC Official Watch.

With just over a week to go till the World Cup kicks off, we look at the official watch of soccer’s biggest event!

The Big Bang Unico Bi-Retrograde Chrono by Hublot is The Official Timekeeper Watch of the 2014 FIFA World Cup Brazil.

The arresting ceramic version of the FIFA WC Official Watch, the Big Bang Unico Bi-Retrograde Chrono Ceramic Carbon with Pele and Rick De La Croix.

The ceramic version of the FIFA WC Official Watch, the Big Bang Unico Bi-Retrograde Chrono Ceramic Carbon.

This watch, known as the Big Bang Unico FIFA WC Official, is produced in two limited editions: 200 in ceramic and 100 in King Gold. The caseback is stamped with the 2014 FIFA World Cup Brazil.

Ricardo Guadalupe, CEO of Hublot, commented, “Hublot is very proud to be the Official Timekeeper of the FIFA World Cup. This is the most important event on the planet, and its official watch is a Hublot Big Bang! All the fooball fans on all the continents will now recognize this timepiece as the symbol of the World Cup Brazil!”

The one and only Pelé, known as the King of Football, added, “I’m so thrilled to see how Hublot has managed to put together the passion for football and the fervor of Brazil into such an extraordinary piece. I can’t wait for World Cup competition to start!”

Yes, the arresting beauty of the Hublot watches beat the beauty below with (not the wife of)  Hublot President Pieric Rick De La Croix.

Picture of Rick De La Croix, Pelé and Ricardo Guadalupe pose with Carnival-themed dancers at a Hublot Loves Football event.

Rick De La Croix, Pelé and Ricardo Guadalupe pose with Carnival-themed dancers at a Hublot Loves Football event.