Rick De La Croix may not be able to see the future but sometimes it sure seems like he could. ‘Forecaster of trends’ may be a more fitting description for Hublot’s sleek distribution partner of the Americas . Pieric ‘Rick’ De La Croix strategically expanded and grew the luxury watch’s brand ubiquity outside of its Swiss homeland and his new prediction is that the Miami Design District is the future of Magic City.
Click the image link below to read the full article and interview with Mr. De La Croix.
As summer came to an end, Rick De La Croix reached a major milestone.
The luxury timepiece executive turned 50 – and celebrated accordingly. Pieric ‘Rick’ De La Croix gathered hundreds of his closest family and friends, including top watch execs and international stars, on the Greek island of Mykonos for the big day. The festive attendees enjoyed a full schedule of events, which included unforgettable performances by Boy George, Julian Perretta, Nicky Jam, and Paul Oakenfold.
“My family, my friends, you are the real #rockstars for coming tens of thousands of miles to spend a week with me in the most incredible destination,” De La Croix captioned an Instagram post of his birthday getaway.
Chairman of Bomberg Watches, Rick De La Croix, sat down with Jacques Tedeschi, Middle East Sales Director, to discuss Bomberg’s entrance into the Kuwait market. In the full article, he answers questions regarding the audience that has Bomberg’s unique designs and multifunctional watches have garnered. He discusses the iconic Bomberg collections, the ‘1968’ and the ‘Bolt-68’. They are unconventional and go beyond the purpose of telling time. De La Croix says there is great potential to enter the Indian market as they are seeing increasing demand there.
Rick De La Croix, owner of MLG, which focuses on the international distribution of luxury watches and timepieces, was recently featured on Haute Living Miami’s Haute 100 List.
He is best known for the Hublot and Bomberg brands but is also a U.S. partner with LVMH. He is married with two children, is involved in multiple charities, and was a former board member of Tottenham Hotspur football club in London as he is an avid soccer fan. He has intertwined his love of soccer with the Hublot brand in its domination of this sport.
During the Art Basel week in Miami Beach, Rick De La Croix, Hublot and Haute Living helped hip-hop celebrity and social media maven DJ Khaled celebrate his birthday.
Hublot Global CEO Ricardo Guadalupe gave the star a Hublot Big Bang Unico King Gold, jewelry bracelet. This unique timepiece is studded in diamonds, engraved on the back with Khaled’s label name “We the Best”, and detailed with tiny gold keys in the face of the watch. Khaled dazzled millions of followers on SnapChat, naming the watch the “Khaled-Hublot Key Edition.”
DJ Khaled, Ricardo Guadalupe, Rick de la Croix
After the presentation, in the downstairs mezzanine of the exclusive Komodo lounge, DJ Khaled played on a large LED screen throughout dinner. Close friends of Khaled joined the celebration, including Tyson Beckford, Young Jeezy, Carnage, E-Class, Starino, DJ Ruckus, Shanina Shaik, Kent Jones and and President of Hublot Latin America Rick De La Croix, and too many other celebrities to list here. See the full article with photos, video and all attendees.
President Pieric “Rick” De La Croix has mastered marketing luxury timepieces in synch with life’s most enjoyable pastimes.
Pieric “Rick” Joel Vaucher De La Croix is a British businessman, distributor of luxury timepieces, and Founder and Chief Executive Officer of Ares Distributors Inc. He has helped to promote prestigious watch and jewelry brands in the USA, Latin America and the Caribbean through a cadre of supporters, ambassadors and cheerleaders. President De La Croix advances the Hublot timepiece empire toward global recognition. Special collaborations help Rick De La Croix’s business–his roster reads like a who’s who of athletes, VIP’s, and celebrities.
The new GPS MIAMI magazine recently published an article about me. The article touches upon my beginnings, my ascendance into luxury watch marketing, and my current activities in the field. Read the article in the link below, pages 93-96. Unlike another article a while ago, this one does not abuse the truth by naming Pieric de la Croix President of Hublot Latin America—call me Rick De La Croix, and I am CEO of Ares Distributors, which promotes and distributes Hublot and other luxury timepieces in the Americas.
Haute Living Article Shows How Rick De La Croix is a Master of Marketing Luxury Watches
Hublot’s Rick de la Croix deftly orchestrates boutique allure, public relations, charity events, and above all an understanding of how to give customers a unique and engaging experience in the process of buying and owning luxury timepieces like Hublot.
Mr. de la Croix is President of Ares Distributors in Miami Florida, which markets luxury timepieces throughout the US and Latin America. Rick believes that true luxury watches like Hublot possess precision and arresting beauty that is beating back the assault, domestic and foreign, of mediocre and imitation brands.
The customer experience may include a trip to World Cup, or a private tour of Hublot in Switzerland, or a flight and tickets to Depeche Mode’s last show in Russia. The heart and soul of the Hublot experience is in the artistic boutique store, Hublot Galerie.
Mr. de la Croix’s “concept store” in Miami’s Design District offers a unique experience for Hublot devotees and fans of haute horlogerie in general. Amidst the district’s vibrant mix of art and commerce, the Hublot Galerie creates an ideal setting for emotional connections among his customers and Hublot watches. Rick understands that “a watch is a very personal product ( . . . ) Men only have shoes, belts and watches, so [watches are] my passion.” He understands that the luxury timepiece is both an investment and an experience that endures, as it tells, time.
ACROSS THE FINISH LINE, HUBLOT SCORES A TOUCHDOWN FOR CHARITY! Joins Tom Brady to
Support Best Buddies Challenge: Hyannis Port
Launches Limited-Edition Best Buddies Cycling Timepiece
On May 29 and 30 in Boston, MA, Hublot joins together with Best Buddies and Super
Bowl MVP Tom Brady to support this weekend’s Best Buddies Challenge: Hyannis Port
event. The annual walk, run and biking fundraiser raises money for Best Buddies
International, a volunteer program that creates friendship and employment
opportunities for people with intellectual and developmental disabilities.
On May 29, Hublot kicked off the Best Buddies Challenge: Hyannis Port two-day
event with a football game at Harvard Field, where New England Patriots
Quarterback, Super Bowl MVP, and Best Buddies Global Ambassador Tom Brady served
as quarterback for both teams in his first media appearance since the Super Bowl.
The stadium welcomed thousands of fans to watch the game, featuring TEAM Hublot,
as supporters and sponsors of Best Buddies coached the game from the sidelines.
Attendees included New England Patriot Julian Edelman, Congressman Joseph Kennedy
III, Dane Cook and more.
During halftime, Hublot CEO Ricardo Guadalupe, Hublot JV President Rick de La
Croix, and Hublot US Managing Director Jean-Francois Sberro, joined Best Buddies
Founder Anthony Shriver, Tom Brady, and professional cyclists George Hincapie and
Christian Venda Velde, to unveil the innovative Hublot Best Buddies Cycling
timepiece – the Classic Fusion Chrono Aero Carbon. This 100-piece, limited
edition and ultra-lightweight watch is made completely of carbon fiber, designed
for cyclists, with a portion of proceeds benefitting the organization. The Best
Buddies logo, illustrated by iconic “graffiti” artist Keith Haring, is printed on
the case-back and is reflected in the red stitching on the strap and the colorful
ticks on the dial. The chronograph function allows a cyclist to time a race with
the push of a fingertip. It is a timepiece that perfectly complements the sport