Bomberg: The New Skull Rider Collection by Rick De La Croix

Originally founded in 2012 in the heart of Switzerland, Bomberg might not be able to boast of the storied heritage that other older Swiss watchmakers can claim but the brand makes up for it with a strong image centered on provocation and unconventionality. Rick De La Croix is the genius unconventional mastermind behind the Bomberg watch brand. Think bulldogs, chains wrapped around models, and tattoos galore. In a way, the most atypical Swiss watchmaker you’ll ever see.

Its new Skull Rider collection is the definition of their fearless manifesto. The centerpieces of the collection are the BOLT-68 Skull Rider automatic timepieces, which are available in three aptly named Bomberg-inspired colours (because calling it black, yellow and blue would be un-Bomberg-like): Blackheart, Hellgold and Eternity Blue.

Follow on the image below to read the full article.

Bomberg and Rick De La Croix beating the odds and present the Arresting New Skull Rider Collection

Rick De La Croix and Hublot Celebrating The Opening Of Its Second Las Vegas Boutique

Hublot celebrating the opening of its second Las Vegas boutique – at The Shops at Crystals.

Hublot celebrated in exquisite style for its second boutique opening in Las Vegas – at The Shops at Crystals. The event was hosted by Hublot of America Managing Director Jean-François Sberro with very special appearances by brand ambassador, professional boxer Gennady “GGG” Golovkin. President Rick De La Croix was also in attendance at the gala event. The new Hublot boutique is a contemporary, luxurious design with private lounge seating throughout and a full bar in the back of the boutique to be enjoyed by the patrons.

Original article can be read here:

http://www.mr-mag.com/hublot-celebrates-new-las-vegas-boutique-boxer-gennady-golovkin/

Rick De La Croix and co.

 

The Skull Rider Collection by Rick De la Croix, A Homage To Luxury and Speed

Read about the Skull Rider Collection in a Forbes Life interview with Rick De la Croix. In his brand’s collaboration with Harley Davidson Mexico, we learn about his love for the cult brand and key features of the luxury market in Mexico. See more in this translated version of the article by clicking the image below.

Rick De La Croix beating the odds again with The Skull Rider collection

 

 

Rick de la Croix’s Bomberg Launches Its First Collection Of Watches Exclusively for Women

 

Rick De La Croix beating the odds arresting

The luxury watch brand Bomberg, founded by Rick de la Croix, has come a long way from its supposed male chauvinist controversy to launch its first collection of watches especially for women. Rick De la Croix is now a leading figure in the promotion of women’s luxury watches. Click here for a translated article with more details about the models of this innovative collection.

Beating the odds with Pieric "Rick" De La Croix

Hublot’s CEO Ricardo Guadalupe with Rick De La Croix

Brief spotlight of Hublot’s CEO  Ricardo Guadalupe.

“Guadalupe was born on March 5, 1965, in Neuchâtel, Switzerland. Growing up in the world’s center of luxury watchmaking helped shape his interest in the industry. He then left for the U.S. to continue his studies. After graduating from the University of Los Angeles, he returned in Switzerland.”

Click the image below to read the full article.

Ricardo Guadalupe and  Rick De La Croix.

Classic Collage of Rick De La Croix by Andy Hirst

Amazing collage of Mr Rick De La Croix by contemporary artist Andy Hirst.

‘Andy Hirst is a 39-year-old contemporary artist based in Fort Lauderdale, Florida. He has worked predominantly in multimedia and oils, but lately produced a series of collage work. The collage works are usually large portraits (5ft x 4.5ft) on canvas comprised of magazine clipping built up in layers to form the facial features. Additional clippings and ripped-out pieces, of various relevant words and numbers are used to form phrases incorporated into the image to add more meaning and depth. Characterized by texture, detail and vibrant colors, the collage portraits work equally well from up close or from a distance.’

Learn more about Andy Hirst and his incredible one of a kind work at his personal website andyhirst.net.

Haute Secrets Miami Florida: Pieric ‘Rick’ De La Croix

As President of Hublot Latin America and CEO of Ares distributors, Inc. Rick De La Croix’s success seems unlimited. The luxury timepiece connoisseur has been marketing and distributing watches throughout the Americas and the Caribbean since early 2003. Mr. Pieric De La Croix and his team at Ares are personally responsible for advancing watch sales for Hublot, Zenith, Graham, and TW Steel. With such a keen sharp eye and refined taste, we had to know Mr. De La Croix’s to-do’s in Miami.

Read full article here.

How Hublot’s Pieric Rick De La Croix is Changing the Way You Buy Luxury Watches

Rick De La Croix may not be able to see the future but sometimes it sure seems like he could. ‘Forecaster of trends’ may be a more fitting description for Hublot’s sleek distribution partner of the Americas . Pieric ‘Rick’ De La Croix strategically expanded and grew the luxury watch’s brand ubiquity outside of its Swiss homeland and his new prediction is that the Miami Design District is the future of Magic City.

 

Click the image link below to read the full article and interview with Mr. De La Croix.

 

Pieric-Rick_de-La-Croix-un-beatable-arresting-streak