In true Toys for Boys style, Issue 12 cover release party began with a private dinner for a select few and transitioned into a larger grand cocktail party for special invitees at Cantina La Veinte. The gala event was hosted by none other than Nicky Jam, who recently celebrated his ambassadorship with Bomberg Watches in which he collaborated on the design of two sleek, all black timepieces, which set the dress code for the event: all black, sleek and formal. The fun was fueled by Ron Diplomatico, which was free-flowing until the late night hours. In attendance were a group of Toys for Boys regulars including: Rick De La Croix, Gianluca Vacchi, Amaury Nolasco, Alec Monopoly, Jordi Molla, Daniela Botero, Greg Lotus, and Javier Martin, amongst others.
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Originally founded in 2012 in the heart of Switzerland, Bomberg might not be able to boast of the storied heritage that other older Swiss watchmakers can claim but the brand makes up for it with a strong image centered on provocation and unconventionality. Rick De La Croix is the genius unconventional mastermind behind the Bomberg watch brand. Think bulldogs, chains wrapped around models, and tattoos galore. In a way, the most atypical Swiss watchmaker you’ll ever see.
Its new Skull Rider collection is the definition of their fearless manifesto. The centerpieces of the collection are the BOLT-68 Skull Rider automatic timepieces, which are available in three aptly named Bomberg-inspired colours (because calling it black, yellow and blue would be un-Bomberg-like): Blackheart, Hellgold and Eternity Blue.
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Hublot celebrating the opening of its second Las Vegas boutique – at The Shops at Crystals.
Hublot celebrated in exquisite style for its second boutique opening in Las Vegas – at The Shops at Crystals. The event was hosted by Hublot of America Managing Director Jean-François Sberro with very special appearances by brand ambassador, professional boxer Gennady “GGG” Golovkin. President Rick De La Croix was also in attendance at the gala event. The new Hublot boutique is a contemporary, luxurious design with private lounge seating throughout and a full bar in the back of the boutique to be enjoyed by the patrons.
Original article can be read here:
Read about the Skull Rider Collection in a Forbes Life interview with Rick De la Croix. In his brand’s collaboration with Harley Davidson Mexico, we learn about his love for the cult brand and key features of the luxury market in Mexico. See more in this translated version of the article by clicking the image below.
The luxury watch brand Bomberg, founded by Rick de la Croix, has come a long way from its supposed male chauvinist controversy to launch its first collection of watches especially for women. Rick De la Croix is now a leading figure in the promotion of women’s luxury watches. Click here for a translated article with more details about the models of this innovative collection.
President Rick De la Croix launches a new Bomberg model based on the exquisite Huichol art of Mexico. Read the article’s translation here.
CEO Rick Dela Croix provides insight on the state of the watchmaking industry, Bomberg’s role in it, and his recent partnership with Harley Davidson. Revolution Mexico takes advantage of his visit to present the Bomberg Skull Rider to get this exclusive interview. Read the full translated article here.
Brief spotlight of Hublot’s CEO Ricardo Guadalupe.
“Guadalupe was born on March 5, 1965, in Neuchâtel, Switzerland. Growing up in the world’s center of luxury watchmaking helped shape his interest in the industry. He then left for the U.S. to continue his studies. After graduating from the University of Los Angeles, he returned in Switzerland.”
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Ricardo Guadalupe and Rick De La Croix.
Amazing collage of Mr Rick De La Croix by contemporary artist Andy Hirst.
‘Andy Hirst is a 39-year-old contemporary artist based in Fort Lauderdale, Florida. He has worked predominantly in multimedia and oils, but lately produced a series of collage work. The collage works are usually large portraits (5ft x 4.5ft) on canvas comprised of magazine clipping built up in layers to form the facial features. Additional clippings and ripped-out pieces, of various relevant words and numbers are used to form phrases incorporated into the image to add more meaning and depth. Characterized by texture, detail and vibrant colors, the collage portraits work equally well from up close or from a distance.’
Learn more about Andy Hirst and his incredible one of a kind work at his personal website andyhirst.net.
As President of Hublot Latin America and CEO of Ares distributors, Inc. Rick De La Croix’s success seems unlimited. The luxury timepiece connoisseur has been marketing and distributing watches throughout the Americas and the Caribbean since early 2003. Mr. Pieric De La Croix and his team at Ares are personally responsible for advancing watch sales for Hublot, Zenith, Graham, and TW Steel. With such a keen sharp eye and refined taste, we had to know Mr. De La Croix’s to-do’s in Miami.
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