Haute Living Article Shows How Rick De La Croix is a Master of Marketing Luxury Watches
Hublot’s Rick de la Croix deftly orchestrates boutique allure, public relations, charity events, and above all an understanding of how to give customers a unique and engaging experience in the process of buying and owning luxury timepieces like Hublot.
Mr. de la Croix is President of Ares Distributors in Miami Florida, which markets luxury timepieces throughout the US and Latin America. Rick believes that true luxury watches like Hublot possess precision and arresting beauty that is beating back the assault, domestic and foreign, of mediocre and imitation brands.
The customer experience may include a trip to World Cup, or a private tour of Hublot in Switzerland, or a flight and tickets to Depeche Mode’s last show in Russia. The heart and soul of the Hublot experience is in the artistic boutique store, Hublot Galerie.
Mr. de la Croix’s “concept store” in Miami’s Design District offers a unique experience for Hublot devotees and fans of haute horlogerie in general. Amidst the district’s vibrant mix of art and commerce, the Hublot Galerie creates an ideal setting for emotional connections among his customers and Hublot watches. Rick understands that “a watch is a very personal product ( . . . ) Men only have shoes, belts and watches, so [watches are] my passion.” He understands that the luxury timepiece is both an investment and an experience that endures, as it tells, time.
ACROSS THE FINISH LINE, HUBLOT SCORES A TOUCHDOWN FOR CHARITY! Joins Tom Brady to
Support Best Buddies Challenge: Hyannis Port
Launches Limited-Edition Best Buddies Cycling Timepiece
On May 29 and 30 in Boston, MA, Hublot joins together with Best Buddies and Super
Bowl MVP Tom Brady to support this weekend’s Best Buddies Challenge: Hyannis Port
event. The annual walk, run and biking fundraiser raises money for Best Buddies
International, a volunteer program that creates friendship and employment
opportunities for people with intellectual and developmental disabilities.
On May 29, Hublot kicked off the Best Buddies Challenge: Hyannis Port two-day
event with a football game at Harvard Field, where New England Patriots
Quarterback, Super Bowl MVP, and Best Buddies Global Ambassador Tom Brady served
as quarterback for both teams in his first media appearance since the Super Bowl.
The stadium welcomed thousands of fans to watch the game, featuring TEAM Hublot,
as supporters and sponsors of Best Buddies coached the game from the sidelines.
Attendees included New England Patriot Julian Edelman, Congressman Joseph Kennedy
III, Dane Cook and more.
During halftime, Hublot CEO Ricardo Guadalupe, Hublot JV President Rick de La
Croix, and Hublot US Managing Director Jean-Francois Sberro, joined Best Buddies
Founder Anthony Shriver, Tom Brady, and professional cyclists George Hincapie and
Christian Venda Velde, to unveil the innovative Hublot Best Buddies Cycling
timepiece – the Classic Fusion Chrono Aero Carbon. This 100-piece, limited
edition and ultra-lightweight watch is made completely of carbon fiber, designed
for cyclists, with a portion of proceeds benefitting the organization. The Best
Buddies logo, illustrated by iconic “graffiti” artist Keith Haring, is printed on
the case-back and is reflected in the red stitching on the strap and the colorful
ticks on the dial. The chronograph function allows a cyclist to time a race with
the push of a fingertip. It is a timepiece that perfectly complements the sport
Hublot collaborated with Paris-born street artist Mr. Brainwash to present an exclusive limited edition installation at its Bal Harbour boutique during the recent Art Basel Miami. The boutique itself was transformed into a piece of art for the evening, with Mr. Brainwash’s work completely covered around the store’s exterior. The celebration marked the installation’s first public viewing and unveiling, and guest including Russell Simmons, Swizz Beats, Sammy Sosa, Rick de la Croix and Eva Longoria enjoyed cocktails while browsing artwork and timepieces. At the close of the event, Ricardo Guadalupe and the ubiquitous Mr. Brainwash, who is also known for his work on Madonna’s “Celebration” album cover, presented a piece of art to Longoria to benefit the Eva Longoria Foundation.
Rick De La Croix, Mr. Brainwash, Eva Longoria and Ricardo Gundalupe at Art basel Miami Beach.
UNICO, the latest addition to the Big Bang Collection, was released recently in the Atlanta Market at an exclusive party at the Hublot Atlanta boutique, which is located in the Phipps Plaza.
Special guests at this viewing included Hublot CEO Ricardo Guadalupe, Hublot President of the Americas Rick de la Croix, Atlanta Councilman Kwanza Hall, and NBC’s ‘Biggest Loser’ Dolvette Quince. Guests sipped cocktails offered by Moet & Chandon and they enjoyed food from Davio’s.
UNICCO’s iconic design features a column wheel chronograph and a dual horizontal coupling which is visible on the dial side. It was designed and produced completely within Hublot’s workshops. The UNICO is available with the arresting beauty of King Gold, King Gold Ceramic, Titanium, and Titanium Ceramic.
The exquisite collections, from the sporty Big Bang to the elegant Classic Fusion timepieces, are sold at The Hublot Boutique in Atlanta– just in time for the holiday season!
The Blacks’ Annual Gala, Roy and Lea Black’s star-studded philanthropy event, returned for a nineteenth year this last weekend. With red carpet arrivals followed by a Grey Goose Vodka cocktail reception, gourmet dinner and silent and live auctions, this gala benefits The Consequences Charity and their Teach for America, Breakthrough Miami and Big Dreams for kids. It raised more than $12 million.
The auction items included Jeffrey Rackover jewelry, a walk-on role in an upcoming Michael Bay movie, a 2013 Range Rover (one-year lease), a Hublot Watch that was donated by Pieric Rick de la Croix, and his wife, and much more. Guests enjoyed performances by Flo Rida and the American Idol winner Taylor Hicks,DJ Trouble and Whi5ker5 with the Illbots.
“This year’s gala was one of our best,” beamed Lea Black. “The performances were over the top. We are very grateful to the guests for their support of a cause that benefits so many teens that have so little.”
Celebrity guests included Helio Castroneves, Jonathan Cheban, Bernard Hopkins, Joanna Krupa & Romain Zago, Sammy Sosa, Dennis Rodman, Sofia Milos. Gabrielle Anwar, Lance Bass, Karent Sierra, Inés Rivero, and Lisa & Lenny Hochstein.
Yesterday in Miami Beach, MFF board members, donors, fellow haute philanthropists gathered for a luncheon at Prime 112 to announce the new name, new website www.mourningfamilyfoundation.org, rebranding and stellar board of The Mourning Family Foundation, formerly Alonzo Mourning Charities.
Board members include Stephen Boucher, Shakim Compere, Ralph Patino, Linda Coll, Salo Grosfeld, Michael Fux, Allen Furst, Albert Dotson Jr, Rick De La Croix, Ron Book, Jerry Powers and Tracy and Alonzo Mourning who have all undertaken the fiduciary responsibility of raising 3.4 million dollars a year to fund all MFF programs which include the Overtown Youth Center and Honey Shine Program.
Guests were treated to a very special menu curated by Myles Cheftz, owner of Prime 112 and delicious cocktails by Xante. BMW was also on hand with their latest 750Li and 760 Series, who transported the Mourning’s to the event.
Next up for the Mourning Family Foundation: the 11th Annual Hats Off Luncheon on May 7th, 2013 at Parrot Jungle in Miami Beach. You are all invited to attend!
New cover of Haute Living featuring an interview with Pieric Rick De La Croix.
Life is a beach for former supermodel Cindy Crawford and her enterprising husband, Rande Gerber. The couple sat down with Haute Living to discuss their passions and successes.
Though blessed with superstar friends and successful businesses, this couple stays grounded. “She’s still a small town girl at heart. The most important thing to Cindy is her family and making sure that we’re all happy,” Cindy’s husband Gerber said.
In this issue we also talk with Pieric “Rick” de la Croix, the man who brought Hublot, HYT and other premium watches, known for arresting beauty, to the Americas and Miami. We also get to know Jessica Goldman, the daughter of the late Tony Goldman (Goldman Properties) who made South Beach and Soho what they are today.
On September 26, Swiss watch brand Hublot arrived at the West South Beach Hotel to launch the new “305” timepiece, a model whose arresting beauty is dedicated to Miami.
And to celebrate the occasion, CEO Ricardo Guadalupe and President of Latin America Pieric Rick de la Croix were joined by Miami HEAT stars Juwan Howard, Dwyane Wade, James Jones, Udonis Haslem, Mario Chalmers, Norris Cole, Joel Anthony, former teammate Alonzo Mourning, music producer Rico Love, Rick Ross, HEAT resident DJ Irie, Gabrielle Union, Romero Britto, Lisa Hochstein of The Real Housewives of Miami and her husband Lenny, and many more.
Last night, Swiss watch brand Hublot came to the W South Beach Hotel and Residences for the launch of the arresting new ‘305’ timepiece, a model dedicated to the city of Miami.
And to celebrate the occasion, CEO Ricardo Guadalupe and President of Latin America Rick de la Croix were joined by HEAT resident DJ Irie, music producer Rico Love, Gabrielle Union, Rick Ross, Romero Britto, The Real Housewives of Miami star Lisa Hochstein and her husband Lenny, Miami HEAT stars Dwyane Wade, Juwan Howard, Udonis Haslem, Mario Chalmers, Joel Anthony, James Jones, Norris Cole, former teammate Alonzo Mourning, and more.
Dwyane Wade, the Hublot Brand Ambassador, joined Pieric “Rick” de la Croix during the event. He shared with owner Micky Arison kind words for his HEAT family: “When it came down to choosing where I wanted to play for the rest of my career, for me it came down to being a part of a family.” Wade added, “When I sat down and thought about it, Miami is my family. Thank you for making me a part of your family.”